Promotional Products Provide ROI
It's no secret that sales, marketing and procurement managers are under more pressure than ever to prove the return on investment of every decision they make. Fortunately, budget dollars spent on promotional products is money well spent. Promotional products work.
How effective are promotional products? Promotional Products Association International (PPAI) sponsored a study by Louisiana State University and Glenrich Business Studies, an Oregon-based research firm, to uncover the statistics. Here are their findings derived from a questionnaire mailed to 6,000 sales and marketing executives: Of the respondents who measure their own results, nearly 60% claimed the use of promotional products either "effective" or "very effective".
Commonly cited uses for promotional products include:
To build goodwill (66%)
To develop business (50%)
To recognize employee performance/longevity (50%)
To generate referrals (31%)
To influence purchasing decisions (22%)
Customers expect them (12%)
"Promotional products/business gifting is really a tangible way of saying thank you," said Steve Slagle, PPAI president and CEO. "And in such a competitive marketplace, where retaining clients can be challenging, a few thank-yous can go a long way in creating and maintaining a beneficial business relationship."
Promotional Products Build Trade Show Traffic
Just how effective are promotional products as givaways at trade shows? A study by Georgia Southern University explores the impact promotional products have on recipients.
Data was collected through exit interviews consisting of 18 multi-part questions designed to deturmine what attendees remembered about the promotional products they recieved at the shows, their perceptions about the promotional product and it's usefulness, and their impression of the companies giving them the product.
Findings are as follows..:
62.2% of the trade show attendees stated they had recieved a promotional product.
71.6% of the attendees who receiveda promotional product remembered the name of the company that gave them the product.
76.3% of attendees had a favorable attitude toward the company that gave them the product.
Providing promotional gifts to attendees at trade shows, increase the liklihood of them remembering the name of the company. They are effective tools to inform, remind, persuade and support a company's efforts. Take it a step further and give a unique product with a special promotion to increase traffic to your booth and create a positive image in the mind of the recipient.