Just how effective are promotional productsas givaways at trade shows? A study by Georgia Southern University explores the impact promotional products have on recipients.
Data was collected through exit interviews consisting of 18 multi-part questions designed to deturmine what attendees remembered about the promotional products they recieved at the shows, their perceptions about the promotional product and it's usefulness, and their impression of the companies giving them the product.
Findings are as follows..:
62.2% of the trade show attendees stated they had recieved a promotional product.
71.6% of the attendees who receiveda promotional product remembered the name of the company that gave them the product.
76.3% of attendees had a favorable attitude toward the company that gave them the product.
Providing promotional gifts to attendees at trade shows, increase the liklihood of them remembering the name of the company. They are effective tools to inform, remind, persuade and support a company's efforts. Take it a step further and give a unique product with a special promotion to increase traffic to your booth and create a positive image in the mind of the recipient.